Run, baby, run
42I54 is a Belgian based sustainable performance wear brand created by athletes, Elodie Ouedraogo & Olivia Borlee, for athletes with a strong DNA. Fashion forward without betraying the advanced functionality, breathability and premium second-skin feeling one expects of high-end activewear.
The company has an unrivalled knowledge of sportswear. Today all performance wear is tested and approved by two Olympic Champions. And of course a little wink to the founders career in ‘Track and Field’ is always present in the collections.
In true regulation of many groundbreaking Belgian designers, 42I54 likes to be a frontrunner. With minimal design and sharp details the brand has been able to bring a little bit of fashion back into the world of sports. 42I54 prides itself in only using 100% sustainable fabrics. Clean athletes wear clean clothes. The brand strives to provide their customers high quality garments produced in an honest environment, and is therefore extremely rigid on the development and production.
42I54 simply is more mindful to the different sources of conflict between work, family and me-time by offering a wide range of very technical, sports-oriented pieces that with little to no styling easily transfer in to sporty ready-to-wear.