Aiayu re-defines luxury with an informal approach to elegance. Deeply rooted in their DNA is a love for exquisite natural materials, high quality, comfort and craftsmanship. The designs were made with respect for the women and men who crafted them, bringing a renewed sense of pride to these artisans, their communities, and to you and us. We believe that a product’s origins, sustainable production and environmental impact are of equal importance as its aesthetic. It’s the combination of these elements, together with an enduring design, that makes a product truly luxurious.
The origins of their products are key to our concept. It’s where they draw on the expertise of local people, whose artisan skills are passed on from generation to generation. At Aiayu, it’s their deep desire to keep these ancient traditions alive. That’s why they make a point of communicating the origins of their products, insights about the local people, their culture and traditions.